The most motivated buyers can now pay for a Premium membership.
01 · What Premium is
Buyers can now pay to be first in the room.
Premium is a paid membership, taken up by the most committed and motivated of our 80,000 members. They’re willing to pay to see the homes sellers want to keep the most discreet, and to see every new listing before anyone else.
A buyer paying to look is not a buyer browsing.
02 · What a member gets
Two tiers. One of them pays.
Standard
£0 · always free
Off-market homes matched to their brief, direct contact with you, every listing not marked Premium only. Nothing has been taken away.
Premium
£29.99/mo · or £239.99/yr
Everything in Standard, plus the homes only Premium members see, and a three-day first look at every new listing. First month free, cancel any time.
What any of this adds to your costs: nothing.
03 · Your call, per instruction
Two routes. You choose, listing by listing.
There is one tick-box on the listing form. Everything below follows from it, and it is reversible if the seller changes their mind.
Tick Premium only
The discreet route
The address, the photographs and your details never reach a Standard member. A smaller audience, curated by its willingness to pay. For the seller who values discretion above reach.
Leave it unticked
The staggered route · most instructions
Premium members alone for three days, while the home is freshest. Day four, the entire membership. Two launches, one sale: staggered, never slowed.
Do nothing and the staggered route runs on its own. The next page shows what that means for every listing.
04 · One change to understand
Every listing now opens with a first look.
Unless you mark a listing Premium only, it launches staggered: three days in front of Premium members, then the whole membership from day four. Nothing is withheld for long. But the opening days of every campaign now belong to the buyers who pay to be in the room.
Days 1–3Premium members only
Day 4 onwardsThe whole membership
01
The keenest buyers, freshest days
The first viewings on every instruction come from the members most motivated to move: the ones paying to be early.
02
Urgency, working for you
Premium members know they are three days ahead, and act like it. Early enquiries set the tone of a campaign.
03
Full reach, three days later
Every member still sees every listing. Nothing is lost from your campaign; it is sequenced, not restricted.
This is a change for every listing, not just Premium-only stock: until now, everyone saw everything at once.
05 · How you pitch it to sellers
“Only the best buyers will ever see it.”
If you choose to use Premium on an instruction, this is the pitch. Said across a kitchen table, it wins instructions no portal can reach. Premium makes it true, and makes it yours to say.
01
Win the discreet seller
The vendor who will not go public: a known name, a sensitive sale, a house the neighbours should not discuss. Every other channel fails them. Yours does not.
02
Win the valuation
A private route to market is a differentiator at the point of instruction. It converts the seller who was minded to wait, or to quietly ask around.
03
Better viewings, fewer of them
Five viewings with paying, motivated buyers beat twenty with the curious. For the discretion-focused seller, that is the whole point.
06 · Setting it up
The box, and what a member sees.
On the listing form it is a single checkbox, sitting where you already work. Nothing else about the way you upload changes.
The second view is a member’s matches: the homes they pay to see first, beside the ones they would see anyway.
Two clicks at upload. Nothing new to learn.
invisiblehomes.co.uk
07 · What else is in it for you
Bespoke matching. Your judgement, at scale.
Matched
Every listing matched to every member’s brief, automatically.
AI suggests
Then it reaches past the brief: the buyer who is one bedroom short, but persuadable.
Agent led NEW
You know the buyer who asked for W8 but should see the house round the corner. You would ring a dozen like them. Tell us, and we place it in front of every one, by hand, on your behalf.
invisible homes
Who should see this home?
Islington & AngelCamden & Primrose HillWest HampsteadBattersea+ add an area
Flats & maisonettes2 bedrooms or more£4m – £6m
2,214 members match this brief
SEND PRIVATELYHand-placed by us, on request
08 · Where this is heading
Buyers sharing the cost of marketing.
Every portal asks agents to fund the entire model. Premium moves the weight to the other side of the market, member by member.
0%
Today
Agents fund the marketing
38%
Soon
Members begin to share the load
100%
The aim
Buyers fund it entirely
Paid by agentsPaid by buyersFigures show the share funded by buyers
Every member who joins moves the dial. The aim: a platform where listing costs you nothing.
09 · In short
One sentence, one tick-box, and nothing to pay.
1
The sentence
“Only the best buyers will ever see it.” Said at the valuation, it wins the discreet instruction, and Premium makes it true.
2
The tick-box
One box on the listing form. Premium only, or a three-day first look: your call, per instruction, and reversible.
3
The cost
Nothing. Premium is funded by the buyers, and every member who joins moves the model further your way.
The first platform where the buyer pays to be seen.
10 · For more information
What does this mean for you?
Your account manager can talk through what Premium means for your instructions, your sellers and your current stock, and set up bespoke matching on a live listing. Or write to us, and we will come to you.
